Standard Finery is a collection created for women who love beautiful clothes but don’t need to make a fuss about them. As the name suggests, the company ethos is rooted in well-made, feminine clothes, while keeping in mind that they should be playful, purposeful and wearable. Standard Finery owner and designer, Caron Callahan, constantly inspired by her friends and neighbors, sets out to make clothes for a creative, spirited woman who loves fashion, but doesn’t necessarily follow it. I just love it. Enjoy.